A Renaissance Man of the Post-Modern Age. Fashion is not an occupation, it is a lifestyle of temporal pleasures and whole-hearted embrace of Bian Variani’s exclusive designs. Bian does not take the back seat to the clothes he designs, but revels in the cult of celebrity he has created for himself, both through his work and through his association with his celebrity clientele.

Variani has developed an appreciation for fashion at a very early age and learned the intricacies of cut, construction and fit while studying fashion in Milan Italy.

Variani has capitalized on understanding that a memorable runway show is perhaps the most effective marketing tool designers have at their disposal. Bian is recognized by local fashion industry insiders as a marketing genius. Indeed, his runway shows are stunning visual displays, with everything from hip-hop dancers and live acts, to exotic cars and motorcycles on the catwalk, to

Variani himself skydiving onto the stage. These shows provide the ultimate venue for self-exposure in the city where the hype of a good show often draws a bigger crowd than a display of the hottest fashion trends for the coming season.

Variani’s showmanship provides a good insight into his design philosophy, dare to be different. Variani’s inspiration is culture itself, and his designs reference everything from urban music to celebrity lifestyles of glamour and excess. Ultimately, Variani’s message is based on the celebration of individual expression.

Variani himself is something of a Renaissance Man. Well-read and well-travelled, he has studied everything from

fashion to marketing to business law. His approach to design, though, is decidedly post-modern. In an era when personal identity is characterized not by a singular unified look but by a collection of various facets, Variani’s clothes serve to expose the more vibrant

traits of today’s fashion-conscious consumer. Variani explains, we are all entertainers looking through a wardrobe of personalities. This is why Variani’s clothes are designed to help his clientele express exactly who they are as opposed to dictating who they should be.